Great Bear Rainforest, BC – Photo by TJ Watt
Who we are
The Impact Investing Hub (the Hub) is an initiative of the Gustavson School of Business, in collaboration with the Institute for Integrated Energy Systems (IESVic), and supported by multiple units at the University of Victoria, including Ocean Networks Canada (ONC), the Pacific Institute for Climate Solutions (PICS), UVic Treasury, and multiple other departments. Launched in early 2021 with seed funding from the UVic Impact Fund, the Hub responds to the urgent call to action to align financial flows with the Paris Agreement and the UN Sustainable Development Goals (SDGs). Our team of multidisciplinary researchers, educators, students and community leaders shares a passion for making a positive difference locally and globally through our work.
”Hats-off to our most recent impact fund recipients! These innovative initiatives will make a significant impact across our university community, and confirm my initial impressions of the breadth of talent and expertise we have at UVic.
Kevin Hall, UVic PresidentFebruary 2, 2021
Our principles
We care
We care about people, places and the planet. We promote equity, diversity, inclusion and reconciliation in all we do.
We dare
We’re not afraid to experiment, take risks and explore new topics and pathways to make a positive impact.
We act
We support local action and convene stakeholders to encourage dialogue and remove barriers to action.
We collaborate
We foster meaningful collaborations and build partnerships to co-create innovative solutions.
Our core team

Dr. Majerbi also consults for the International Monetary Fund’s Institute for Capacity Development where she contributes to training of government officials in developing countries. She is a member of the steering committee of the Canadian Sustainable Finance Network (CSFN), the Research Advisory Council of the Institute for Sustainable Finance, and is co-founder and co-chair of the International Workshop on Financial System Architecture and Stability (IWFSAS). She serves on the Board of Directors of the South Island Prosperity Partnership, the Impact Investment Committee of the Victoria Foundation, and the Impact Investing Working Group at the University of Victoria.

Lorna specializes in translating complex climate information into stories that connect communities and networks through storytelling and facilitation. She loves talking to people about their work and finding creative and engaging ways to share their knowledge. Outside of work, Lorna likes to spend time with her family and dog outdoors, in the mountains and on the ocean.

She previously served as a Faculty Member of the Corporate Social Responsibility (CSR) Training Institute and as a Leadership Council Member for RESOLVE, a natural resource mediation and conflict resolution NGO. She currently serves on the board of the Scale Institute and the board of Black Canadian Women in Action (BCW).
Laurel holds a Community Economic Development Certificate, a Social Return on Investment Certificate, and an Intercultural Awareness Certificate. She also earned an MSc in Applied Mathematics and a BSc in Actuarial Science.
She is an enthusiastic speaker, avid explorer, and certified meditation teacher.

Her research examines the economic and energy impacts of wildfire smoke on solar power generation, with several papers on the topic set for publication. Sam's work seeks to illuminate how environmental hazards, such as wildfire smoke, disrupt energy infrastructure and influence renewable energy production. In her work, Sam is particularly passionate about using data analysis tools to generate insights that empower communities to finance and manage sustainable energy projects, while also supporting the decision-making processes of impact investors to drive long-term, sustainable change.
Outside of work, Sam spends time hiking, skiing, and surfing. Her travel experiences and love for the outdoors have deepened her appreciation for global sustainability issues and fueled her passion for environmental change.

Corporate Sustainability Strategist and Founder of Ideas for Impact, a B-Corp certified sustainability consulting form based in Victoria. Joanna is also an Excecutive in Residence with the Coast Capital Innovation Centre, University of Victoria, serves as the Chair of Scale Institute for Social Finance and Social Enterprise Solutions. She previously acted as Executive Director of League of Innovators and Managing Director Centre for Social Innovation and Impact Investing at UBC.
Over the past 17 years, Joanna's passion and experience have closely danced at the intersection of social purpose, sustainability, and growth through business. Through her work with leaders, businesses, institutions, and changemakers, Joanna and the businesses she supports have created massive waves through their startups, projects, programs, and products for impact. From building acceleration programs to support the growth of emerging impact startups to working with leading founders to support their growth strategies to engaging diverse communities to build ecosystems that work to create impact - Joanna is dedicated to working with others to help them grow their change-making ideas.

Her career as a consultant and entrepreneur has been defined by bridging high-level policy with lived experience. She has led diverse initiatives, from designing a culturally grounded, Indigenous-led energy advisor program to analyzing restorative justice frameworks within the U.S. energy system. Moah is particularly interested in systems transformation - specifically how technology, policy, and personal values can be integrated to move beyond siloed decision-making and unlock deeper systemic change.

He is currently a postdoctoral fellow working with Dr. Basma Majerbi and Dr. Natalie Slawinski on an ACET project examining the role of community-based enterprises in energy transitions, with a focus on rural, remote, and Indigenous communities across Canada. His work has been recognized with a number of awards and has appeared in peer-reviewed outlets, including the Journal of International Management.
Area of expertise: Corporate non-market strategies, community-based enterprises, social enterprises, community energy transitions, qualitative comparative analysis (QCA)

Originally from Northern BC, Jason’s career has spanned several continents, starting with foundational roles in Mozambique, Malawi, and Cambodia. Building on this, he served as a Canadian diplomat in Myanmar and a program officer at Global Affairs Canada, where he led the scale-up of blended finance for global climate and nature initiatives. Away from the office, Jason recharges by summiting remote peaks, immersing himself in unfamiliar cultures, and pursuing fluency in new languages.


Alongside his research, Mohammadhossein has presented at major international conferences and institutions, contributing to ongoing discussions on sustainable investing and digital asset markets. He has served as an ad hoc reviewer for several respected academic journals and has taught courses in derivatives, earning outstanding student evaluations. His academic record is further distinguished by several prestigious scholarships.

She loves connecting with people one on one to understand, learn from and solve tough problems that require threading the needle between the need for sustainability and markets at scale. On her free time, Christy likes to play folk tunes and pop songs on her fiddle and enjoys a good dinner party with her family, friends and golden retriever.

Jeff brings over a decade of experience building and scaling ventures across clean technology, agriculture, and circular economy systems. As a co-founder and business development leader, he has raised capital and built ventures that turn technical innovation into investable, revenue-generating businesses. With a M.Eng. in Industrial Ecology, he brings a systems-level perspective to designing financial solutions that expand access to capital for community-led projects and accelerate the scale of locally driven climate solutions. Jeff spends his personal time close to the land and water, sailing open coastlines, chasing snow in the mountains, and wandering forest trails.

As the voice of Tumuxw, she uses her business experience, cultural awareness, and willingness to listen and lead in order to create a better life for the next generation. Tricia has been called on by a broad range of services, from Indigenous Health organizations to First Nations Energy and Mining Council, to consult and collaborate in planning and partnering with government ministries and industry groups. In this way, she is contributing her skills to support Reconciliation and the Declaration of Rights for Indigenous People Act. As a mother of two children, Tricia strives to support her community and strengthen culture and language while living and working on Halalt territory near Chemainus BC.

Her research spans blended finance, economic and financial resilience, housing, community investment, and regenerative and transition finance. She is particularly interested in the design of financial architectures that bring together public, private, philanthropic, and community capital, and in understanding what role each form of capital can play in enabling projects and systems to move from experimentation to scale.
Kirsten is also Managing Director of the Canadian Network for Complex Systems, where she works across academic, government, philanthropic, industry, and community networks to apply complex systems approaches to major societal transitions.
Research affiliates


Through his research Adel's goal is to help improve the decision-making process at the individual and corporate level. Through his entrepreneurship and leadership project work, he hopes to empower youth and leaders by giving them the tools to change their world.
Since 2011, on behalf of the business school, Adel has actively engaged in several educational activities that support the democratic transition and socio-economic development in the MENA region (i.e., Tunisia and Libya) from providing coaching sessions to senior government officials to obtaining grant funding to develop the country’s leadership capacity. In 2014 in partnership with Tunisian higher education institutions, he established a not-for-profit non-governmental organization dedicated to fostering entrepreneurship development and innovation.







Current graduate students


Niloofar holds bachelor's and master's degrees in Industrial Engineering, with expertise in efficient production planning and sustainable distribution of service-oriented goods. Additionally, she has co-supervised several Mitacs Globalink Research interns and contributed as a teaching and research assistant in various graduate and undergraduate courses, covering topics such as sustainable global management, statistics, numerical analysis, and systems design.

Pavel's doctoral research on community energy transitions is conducted under the co-supervision of Dr. Majerbi and Dr. David Atkins from the Department of Geography.


Her thesis research is conducted under the co-supervision of Dr. Basma Majerbi and Dr. Ke Xu from the Separtment of Economics.

Win Sern has a decade of professional experience at the Central Bank of Malaysia (Bank Negara Malaysia). He most recently held the position of Head of the Strategic Planning and Delivery Unit at the Nerve Centre, located at the LINK and BNM Offices. In that role, he integrated regional policy insights from ground-level surveillance and implementation across social development areas such as social finance, microfinance, and agent banking.
Earlier in his career, Win Sern served as an Audit Manager, where he focused on evaluating the governance of monetary policy formulation and the management of Malaysia’s international reserves. His journey in central banking began as a bank supervisor, where he was responsible for overseeing the financial soundness of four global banks operating in Malaysia. His areas of expertise include treasury and liquidity risk management, market and credit risk stress testing, IFRS 9 implementation, and financial market conduct.
Win Sern has represented Bank Negara Malaysia in numerous policy forums and taskforces, including the COVID-19 Inter-Agency Taskforce (SME Service Development Taskforce), as well as global policy roundtables hosted by the Federal Reserve Bank of New York, the European Central Bank, and the Bank of Japan.
He is a Fellow of the Association of Chartered Certified Accountants (FCCA), a Certified Internal Auditor (CIA), and a Chartered Member of The Institute of Internal Auditors Malaysia (CMIIA). He also holds an MSc in Philosophy and Public Policy (with Distinction) and a BSc in Accounting and Finance from the London School of Economics and Political Science (LSE), both awarded under full scholarships from Bank Negara Malaysia.
Advisory board


Wyle has been recognized as one of Canada’s thought leaders in equity, diversity and inclusion for the solutions he has developed and re-engineered, including technology for assessing unconscious bias, the Equity, Diversity and Inclusion Culture Change Curve, and data analytics for EDI.
In his role at HRx, Wyle has worked with some of Canada’s largest employers and HRx has been recognized as one of Vancouver’s ‘Companies to Watch’. Wyle also appears regularly in media outlets including Forbes, CBC and the Vancouver Sun.
Prior to HRx, he worked for 15+ years in consulting and project management, specializing in process improvement, technology and strategies for change management. He worked in the marine, transportation and construction industries with local and international clients.
Wyle holds a Bachelor of Science in Engineering, a Masters of Business Administration (MBA), a certificate in Executive Leadership, and is a certified Change Management and Project Management Professional (PMP).
Wyle is President of the Yemeni Canadian Society, Board Member at MOSAIC, Vice Chair of the Vancouver Board of Trade’s Diversity and Inclusion Committee and an Ambassador for the University of Victoria’s Business School where he was recognized as one of the University’s 25 Alumni to Watch.
Wyle speaks regularly on the topics of equity, diversity and inclusion, unconscious bias, data analytics and organizational change.

George has worked in urban policy, climate action, and community-building for over a decade, with diverse experience in infrastructure planning, climate policy development, building codes and equipment standards, program design, workforce development, and sustainable finance. He led the development of Vancouver’s Zero Emissions Economic Transition Action Plan and now oversees its implementation. He has also served on the boards of both the American and Canadian planning associations, as well as representing youth and climate action at the global level in numerous fora.
When not working, George is a committed mountaineer, writer, and book-collector. (He’s working on becoming a better book-reader, too).

During the 1990s, Roy served as a political advisor to Canada’s environment minister. He then worked for the United Nations for almost a decade. This included the World Health Organization, United Nations Environment Programme and UN Office for the Coordination of Humanitarian Affairs. During his time with the UN, he was based in Geneva, Switzerland, and later in Kigali, Rwanda, where he was UNEP’s Environment Programme Coordinator. Roy also served as Director of Sustainability for the City of Victoria between 2011-2013.

Stephanie has advised political leaders at every order of Canadian jurisdiction, and held the 2022/23 Kinross Chair in Environmental Governance at the University of Guelph. She has a Clean50 Lifetime Achievement award and shares a Harkin Conservation Award.


Working in the financial services industry for more than 20 years, Jennifer most recently served as Senior Managing Director, ESG in public markets at BCI. Since joining in 2012, she has built a world-class public markets ESG team focused on active ownership and led BCI’s public markets efforts related to ESG integration, direct and collaborative engagement, policy advocacy, and proxy voting.
Jennifer holds a degree in environment and resource management from Western University and a masters in environmental studies from York University. She has received the corporate director designation (ICD.D) from the Institute of Corporate Directors; chairs the 30% Club Canada investor group; serves on the Government of Canada’s Sustainable Finance Action Council; sits on the investment advisory committee for the University of Victoria Student Investment Fund; and is a board member for the SDI Asset Owner Platform. Jennifer has been recognized as one of British Columbia’s most influential women in finance by BC Business Magazine.

Jill has held multiple leadership positions in organizations supporting entrepreneurs, and building new and inclusive models. Her strengths include finance, strategic planning, business development, community engagement, team building, marketing as well as development of strategic partnerships and programs. She is an active mentor and community member, serving on several Boards and as Co-Chair of We for She. Jill is honoured to have been recognized by the Canadian Centre for Diversity and Inclusion as a Community Champion, by Business in Vancouver as an Influential Woman in Business and by WXN as a Top 100 most powerful women in Canada.

This includes Vancity’s commitments to climate action, including the credit union's ongoing work to reach Net Zero across all financed emissions by 2040. It also includes work to advance the credit union's Indigenous banking strategy, and its work around improving the financial health and resilience of its members. The division takes a systemic and integrated approach to this work, and includes the departments of Impact Strategy, Marketing and Product Development, Strategic Communications, and Government and Stakeholder Relations.


Carol Anne is an international award winning, best selling author of ‘Indigenomics- Taking A Seat at the Economic Table’ and is also an adjunct professor at Royal Roads University’s School of Business.
Carol Anne was the only Indigenous person appointed to the Canadian Economic Growth Council as a senior advisor to the federal Finance Minister in 2016. Carol Anne most recently served on the BC Emerging Economy Taskforce, and the BC Indigenous Business and Investment Council. Carol Anne currently serves as a Director on the McGill University Institute for the Study of Canada, MITACS Research and the BC Digital Supercluster.
Carol Anne’s work has been most recently recognized with the inaugural Nation Builder Award from the National Angel Capital Organization in 2022, the BC Achievement Foundation’s Award of Distinction in Indigenous Business as well as the Canadian Council for Aboriginal Business’s national Award of Excellence in Aboriginal Relations.


Prior to joining Foresight, Jeanette was founding CEO of Light-Based Technologies, which she built into a thriving enterprise before a successful exit. As President of The Brag Company, she oversaw the complete restructuring of the business and sale of the company in just two years. As an Executive in Residence with Foresight, Jeanette advised more than 20 companies in several markets including bio-energy, electric vehicles, smart buildings, water tech, robotics and wind. An energetic leader with a rare ability to create and execute on a vision, Jeanette is applying her talents to help position Canada as a global leader in the cleantech sector.



She is a director on the national board of the Canadian International Council where she leads efforts on inclusive policy development; director on the Board of Governors at Camosun College, and the Board of Excellence Canada. She is Dialogue Associate at Simon Fraser University’s Centre for Dialogue. She also serves in many advisory roles, including the advisory on Diversity and Intersectionality with the Canadian Armed Forces; Vancouver Foundation’s Community and Granting Initiatives Committee; and Toronto Metropolitan University’s CERC Migration Stakeholder Advisory Board, among others.

Richard also operates a private equity and management consulting firm focused on mission-based organizations and social enterprises. Prior to founding his current company, Richard held a number of senior management positions for over ten years across North America with Young & Rubicam (Y&R), a leading global advertising and communications firm. He began his stint with Y&R after he and a group of partners sold their database marketing company to the agency in 1999. Before that, Richard had also successfully started and managed a marketing research company, serving the needs of community-based financial institutions across Canada.
An MBA graduate from the University of Western Ontario and a BA graduate from the University of British Columbia, Richard has been interested and involved throughout his career in increasing the amount of both individual and institutional capital committed to impact investing. He helped launch Ethical Funds across the Canadian credit union system to provide members with a socially-responsible investment alternative to conventional mutual funds. He has also worked directly with portfolio companies funded by the VanCity Community Foundation operated by VanCity Savings Credit Union, one of the largest community-based financial institutions in the world.


Since establishing Clean Energy Canada in 2010, Merran has been at the forefront of public policy discourse and solution building for Canada to win in the global energy transition. Earlier, her leadership in the landmark Great Bear Rainforest agreement led to the protection of BC’s coastal rainforest ecosystems and set a new standard for collaboration between Indigenous and Crown governments, and across sectors.
Merran has served as co-chair of BC’s Climate Solutions Council which informed the province’s first comprehensive climate plan, CleanBC, and co-chair of Natural Resources Canada’s Generation Energy Council. She represents Canada on the C3E International Ambassador Corps and is a Fellow at Simon Fraser University.
Merran has received numerous leadership distinctions, including being named to Vancouver Magazine’s 2020 Power 50 List, winning the 2019 SFU President’s Social Media Newsmaker Award, Clean Energy BC’s 2017 Lifetime Achievement Award, the Vancouver Board of Trade’s 2016 Wendy McDonald Community Catalyst award, and the Clean 16 award in 2014 for leadership in clean capitalism.

She is a regular print, radio and TV media commentator and a frequent speaker to industry and public audiences on topics related to governance, business ethics and responsible investing, and teaches environmental, social and governance investing. She was a 2019 Clean50 Honouree for Sustainability Education & Thought Leadership and the Dhillon Centre has been recognized three times by the BC Business “Business of Good Award” for Thought Leadership. She has served as a judge for both Governance Professionals of Canada’s Excellence in Governance Awards and the Chartered Professional Accountants of Canada’s Corporate Reporting Awards and delivered training through Directors College, Governance Professionals of Canada, the Chartered Professional Accountants of Canada and UBC Sauder Executive Education.
Christie also has more than two decades of diverse director experience, having served on the boards of a national charity, numerous non-profit organizations, several academic governance bodies, a union local, cooperatives with both business-to-consumer and business-to-business operating models, a multi-employer pension plan, a reporting issuer and one of Canada’s domestic systemically important financial institutions (D-SIFI), and private companies from start-up stage to large mature entities.

Juvarya has extensive experience working at the intersection of cities, industry, and climate action. She has helped local governments shape effective green building policies, and she was responsible for delivering Vancouver’s green economy strategy which helped the city double the number of green jobs within a decade.
As a values-driven leader, Juvarya is a board director and has served on the board of Vancity Credit Union. She brings extensive expertise in local economic development and climate risk and governance, and she holds the esteemed Global Competent Boards (GCB.D) ESG (environment, social, governance) designation, as well as the Global Association of Risk Professional’s certificate in Sustainability and Climate Risk (SCR).
A skilled economic strategist and convenor, Juvarya is passionate about bringing people together to orchestrate change for a cleaner, more resilient world that works for people and planet.

He was a Lead Author in the United Nations Intergovernmental Panel on Climate Change 2nd, 3rd, 4th and 5th scientific assessments. He was the Chief Editor of the Journal of Climate from 2005-2009.
For his work developing British Columbia’s CleanBC economic plan collaboratively with the BC NDP, he and the Minister of Environment, George Heyman, received 2020 Clean 16 and Clean 50 awards for outstanding contributions to sustainable development and clean capitalism in Canada.